This book will be great guideline for marketers if they want to stay the real professional in their sphere. And the world-renowned marketing consultants and bestselling authors of Positioning Al Ries and Jack Trout noted that: «You can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics,…

These channels are a real must have for every internet marketer. Cossa (t.me/cossaru) — media about marketing and digital transformations. The channel is cool because there are informative cases. Covers all the latest media news about marketing and digital transformations. Russian marketing (t.me/smmrus) is a rich channel about the digital world. In this channel you…

1.Magnum Cash&Carry retail storeMagnum repeats the story of Walmart. The company was founded in 2007 and is headquartered in Almaty, Kazakhstan. It operates through 33 shopping centers in Almaty, Astana, Kaskelen, Karaganda, Taldykorgan, Shymkent and Petropavlovsk, Kazakhstan. Magnum led sales in 2016, recording a value share of 2%, and also saw the biggest increase in…

Rakhat Confectionery was founded in 1942 by Anatoly Popelyushko. Rakhat, with a 75-year history, is one of Kazakhstan’s largest manufacturers of confectionery products. The company, has production facilities in Almaty and Shymkent, has 4,500 employees. Its portfolio includes more than 400 confectionery products of 14 different groups. Rakhat manufactures diabetes care products including chocolate, candy,…

«Use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)» We all already know that in order to make a purchase in supermarkets, especially on holidays, you have to stand on a long line and wait for your turn to come. It’s boring…

«Training the prospects’ brains to associate the brand with a good feeling rather than the product itself» — this is the main key of world brands to stay on top of successful companies. Researches show that people rely on emotions and feelings rather than information, to make brand decisions — and that emotional replies to ads…

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. -David Ogilvy David Mackenzie Ogilvy is a classic of advertising and one of the most successful businessmen in the world. His advertising products became part of the advertising environment and set standards…