Neuromarketing is the use of neuroscience in marketing. If a marketer needs a deeper understanding of what exactly subconsciously attracts people in a particular product or service, they use medical technology to find out how people’s brains respond to marketing incentives such as packaging, colors, price, the presence of people in advertising, or other elements….
Development of outdoor advertising in Kazakhstan
Commercial buildings will be removed from buildings “Business Morning” guest at Business FM, Deputy Director of the Atameken Chamber of Entrepreneurs in Almaty — Aytuar Koshmambetov says: “On April 11, 2019, a change in the law of advertising takes effect. It has such significant moments that the visual design of shop windows will also be…
Top 5 copywriting books
1. Breakthrough Advertising by Eugene Schwartz If you want to increase sales — not just make a sale — this book is for you. Eugene Schwartz stresses the importance of a headline and how you should really take the time to work on this part of your ad to grab the attention of your audience. It’s…
Marketers’ best companion: You+Lucy=3
Lucy is a cognitive marketing assistant. Lucy is an expert in research, segmentation and planning, analyzes structured and unstructured data and gives marketers the ability to do much more in much less time. How it facilitates the tasks of marketers: Lucy automates time-consuming tasks and transforms data assets into a quickly accessible source of information,…
What is the task of SEO copywriter?
Seo copywriting is a quality writing. The job is to write keywords which are in demand in search engine and to make your page on top than your competitors pages. So, I’we searched what exactly else SEO copywriters do and found 10 stages of their work responsibilities: Analysis of the site. For each project promoted,…
What is Copywriting and What does a copywriter do?
Copywriting is a set of re-arranged words that makes things sell better. A copywriter is one of the trendy works in nowadays. Many companies are desperate for good freelance copywriters to help them sell their products and services. This career is pretty cushy job, where you can work at home, take rest in the middle…
The difference between Marketers and Advertisers
There is no such specialty as «a specialist in the sphere of marketing and advertising.» The concept of «specialist» itself implies a specialization that is weakly correlated with two self-sufficient activities — marketing and advertising. Moreover, even a graduate of the faculty of advertising can not have such a specialty as «advertising». It is a…
Keller’s Customer Based Brand Equity(CBBE) Pyramid
Think about your business or organization: What is your company (brand) valued for? For a quality product or service? Maybe, emotions from the fact that they are consumers of your brand’s product or service? Or both of them? CBBE model was developed by Kevin Lane Keller, a marketing professor at the Tuck School of Business…
How the perfect Brand look like?
What is Brand equity? It describes the value of a brand which is determined by consumer perception. If people love and appreciate the brand it has positive brand equity, and if people associate the brand with bad experience and advise others to not use it, means it has negative brand equity. What value has a…
Traditional marketing versus Digital marketing
What is the difference between offline and online? If earlier advertising in minibuses, on television, in newspapers had a fairly high conversion and thus justified its cost, now, when people are oversaturated with information, it inevitably falls. Why? It’s simple. It is easier to switch the channel or distract to other matters during the advertisement….
World of Marketing 