Summarizing the book «Customers For All Life» 10 «Holy» Commandments of Perfect Customer Service From the genius author Carl Sewell In order to build strong customer relationships, try these few tricks: 1) Treat others as you want them to treat you. This often seems obvious. But few follow this principle. Especially in business. Put yourself…

I’ve made an analysis from different sources and found an interesting news, what will become trends in this year! 2019 is going to be the beginning of the virtual future. As citated in Forbes.kz «This year can be considered as the year of big changes in marketing. Influensers came to replace ambassadors, everyone suddenly began…

The more advertising becomes, the more the advertising and branding culture of the conscious consumer grows. A person begins to feel very subtle when his mind is controlled. And if they do it roughly and illiterately, then such advertising will only destroy the brand. Therefore, advertising should be developed on the basis of the values…

A brand appears when a selection of products appears. Where the product ends, the brand begins. There is no brand in nature. Marketing — recoding values ​​that consumes people. A brand (myth) is an idea through which a consumer saves himself in an era of consumption. Myth, then what we believe. It is updated with…

Trigger mailings are made to one person, a visitor to your site, to perform a specific action or event. Information sent by letter over the Internet. Frequent communication with customers, improve communication ability with customers, and increases conversion. The difference between regular and trigger mailing. Regular mailing is viewed by a large number of visitors,…

1) Revaluation discounts Discounts — a great way to enlist the sympathy of your customers. But what do you think works better: real profit in the future or a nice bonus here and now? One of the powerful cognitive distortions is called “revaluation of discounts”: people will gladly buy from you if they get something…

Is the paper on which you print commercial offers for your clients pleasant to the touch, are the chairs comfortable in your meeting room, do you have fragrant coffee? Why ask? Because the success of a business depends on such trifles. Smells have a direct impact on our mood, evoke various associations, evoke memories. And…

Recently, the advertising market in Kazakhstan is beginning to enrich itself with more and more creative and bold decisions. It is not only pleasant to look at such advertising, but also interesting, let’s admire how the savvy and imagination of Kazakhstani designers, PR specialists and marketers work. Dairy Factory Natige has developed a creative design…

It is scientifically proven that color predominantly affects the purchase of goods. Based on the survey results, 80% of buyers believe that color affects the brand’s popularity. 52% will not go back to the stores if they do not like aesthetic components. The color perceived by the eye can cause certain physical sensations. For most…

For a decade, advertisers have known that children attract more attention and keep people’s gaze on the picture longer. This is the answer to the fact that you see children smiling, surprised or sullen in some advertisements of the company that have nothing to do with children’s goods. One of the interesting research conducted by…