Films are not only a great source of entertainment but also can provide a little education and motivates people when needed. Films about business, entrepreneurship, success and achievement are inspires everyone, but even more for marketing students. So here are top 5 movies I found for marketing students. 5 Flash of Genius The dramatic film…

We all already know that the main task of marketing is to win loyalty and trust of customers at any cost. And in peacetime, instead of the war for land and freedom, there is a war between giant companies for getting the better place in the market. The most popular empires are: Pepsi versus Coca-Cola,…

Hello, future marketers, entrepreneurs or those who are interested in this profession! What comes to your mind first, when you think about Marketing? The simplest definition is: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. It…